Our Team
A multidisciplinary team of academics, authors, and practitioners — each a specialist in their field.
Chiranjeev Kohli, Ph.D.
Founder & Principal
Marketing doctorate from Indiana University with dissertation honors. Professor at California State University Fullerton, earning Best Professor awards. Recognized by the Young Presidents Organization for academic excellence. Research appears in major journals and NPR. Keynote speaker and comedy competition winner.
Richard Lederer, Ph.D.
Naming Projects Specialist
Bestselling author of language-focused books including "Anguished English" and "Crazy English." Featured in The New Yorker and People magazine; appeared on the Today Show and CNN. Named Punster of the Year and serves as vice president of SPELL. Hosts "A Way With Words" on San Diego radio.
Todd Mayfield
Graphic Design Specialist
BFA in Design from the University of Hawaii (1977). Former Design Director for Douglas Group in Washington DC and graphics specialist at Ambrosi Associates in Chicago. Specializes in brand identity, signage, and advertising. Multiple design awards recipient.
Rajneesh Suri, Ph.D.
Pricing Expert
Doctoral graduate from the University of Illinois. Former McKinsey pricing specialist. Currently teaches marketing at Drexel University's LeBow College of Business. Multiple teaching and research award recipient with a track record of translating pricing research into business results.
Mayukh Dass, Ph.D.
Analytics Expert
Specializes in artificial intelligence, machine learning, and statistical analysis. J.B. Hoskins Professor at Texas Tech University's Rawls College of Business. Multiple teaching and research awards, with international teaching experience across leading business schools.