Press
Our research and insights, as covered by leading publications and media outlets.
I.D.ENTITY's work appears in both academic journals and mainstream business media — a reflection of research that is rigorous enough for peer review and actionable enough to make front-page news.
Harvard Business Review
Reprinted "The Price is Right? Guidelines for Pricing to Enhance Profitability" — a practitioner guide on pricing strategy for business leaders.
Orange County Register
Feature on advertising slogans and the science behind memorable taglines, drawing on Dr. Kohli's research on slogan recall and brand identity.
Washington Post — Morning Mix
Coverage of research into popular advertising slogans, including iconic campaigns like M&M's, citing I.D.ENTITY's work on what makes slogans stick.
Business News Daily
Article on creating likable, effective brand slogans, featuring insights and guidelines from the I.D.ENTITY team.
Online Journalism Review
Referenced for research on brand naming, language, and the mechanics of effective brand communication in the digital age.
NPR
Dr. Kohli's academic expertise and perspectives on brand strategy and consumer behavior were cited in coverage of marketing trends.