Branding
Names, logos, and taglines that cut through 3,000 daily messages and earn a permanent place in your customers' minds.
Naming
Approximately 80% of newly introduced products fail within three years, often due to poor marketing foundations. With consumers exposed to roughly 3,000 commercial messages daily, an effective name drives brand awareness, top-of-mind recall, and market share. We craft names that are distinctive, defensible, and built to last.
Logos
Visual symbols consistently outperform verbal alternatives in memorability. From McDonald's golden arches to Prudential's Rock of Gibraltar, great logos maintain consistent interpretation across cultures and provide valuable legal protection. Campbell Soup's red-and-white cans are worth an estimated $26 million in annual advertising value.
Taglines
Taglines elaborate and extend brand identity through concise, memorable messaging. Think Discover Card's "It pays to discover" or BMW's "The ultimate driving machine." A great tagline works in two seconds, and earns its place in culture for decades. We craft lines that do both.
Testing with Five Star Check™
Every name, logo, or tagline we develop is validated through our proprietary Five Star Check™ testing system — evaluating memorability, distinctiveness, relevance, pronounceability, and legal viability. You go to market with confidence, not guesswork.
Our Process
- DiscoveryWe immerse ourselves in your market, competitors, and target consumers.
- IdeationOur linguists, strategists, and designers generate candidates grounded in research.
- TestingCandidates go through the Five Star Check™ system for rigorous validation.
- DeliveryYou receive a finalized recommendation with rationale and legal guidance — on time.