Pricing Strategy
A 1% price increase yields an average 11% operating profit increase. We help you capture that value.
Average increase in operating profit from a 1% price improvement, according to a study of Global 1200 companies.
Our Philosophy
Consumers are not created equal when it comes to price sensitivity. Different customer segments place vastly different emphasis on price in their purchase decisions — and the gap between what they'd pay and what you charge is profit left unrealized.
Our approach combines McKinsey-trained pricing expertise with academic research published in leading journals, giving you both the strategic framework and the empirical backing to price with confidence.
The Pricing Sophistication Hierarchy
Most companies operate at levels 1–2. We help you climb to 4–5, where sustainable pricing power lives.
- 01
Cost-Plus Pricing
The baseline: add a margin to your cost. Simple, but leaves significant value on the table.
- 02
Market-Based Pricing
Pricing relative to competitors. Better, but still reactive rather than strategic.
- 03
Price-Sensitivity Research
Understanding how consumers respond to different price points through empirical research.
- 04
Brand Differentiation Pricing
Using brand equity to command premium pricing your competitors cannot match.
- 05
Creative Pricing Strategy
The highest level: proprietary frameworks that reshape how consumers perceive value — turning price into a competitive advantage.