What is an appropriate name? A name in our opinion is a promise – an advertisement for a firm or a product. And we strive to make it just that. A name should attract attention, carry the desired message, and have strong associations with the nature of the product or product line. For the name to perform well in the market, it should be easy to recognize and recall (and pronounce), and it should be legally strong. And that's what we strive to deliver!